Marketing Vs integrity

Now that is an interesting topic, isn’t it? Let me give you a definition of marketing – getting the product/service out to market. Sounds simple, doesn’t it?
What about bad products/services? The service providers, or product designers and manufacturers need to take their bad p/s (too close to BS – don’t you think?) to market as [...]

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TEDxSYDNEY – x for independent?

I’d start with a question Seth Godin (Author of Purple Cow, Permission Marketing, and more recently – Tribes) ask the audience at TED USA – Who are you upsetting?
This thought provoking question is asked in reference to new ideas designed to change the world, and if the answer is – “No one”, go back to [...]

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The lowest form of communication

The internet is such a great marketing tool! it is effective, relatively cheap, and reach millions of potential customers, where ever they are. Many marketing professionals are using legitimate (even if a bit annoying) methods to communicate messages (advertise) their clients goods and services.
It is common, and widely accepted to exchange links between websites, to [...]

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What Can I do for my Country

Very much off-topic for me. I thought I owe this piece of information to you.
Hardly an original question, as we all know. The answers though, are always different. Yes, we all talk about the tough times, the economic crises, and even the R word – Recession. We can sit around and moan about the government, [...]

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