Integrity – is it good for business?

Sydney Morning Herald had an interesting column today: ASIC must go after executives at B&B, written very nicely by IAN VERRENDER.
Ian writes:
Whatever happened to market integrity, to the rule of corporate law? There’s precious little evidence of it in Australia, where the wheels of justice seem to have seized quite some time ago.
Ian lashes [...]

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Introduction To Personal Marketing

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What do you want to be known for?

Jim Rohn frequently asks: “What do you want to be known for? ”
I have to admit, that until I heard Mr. Rohn asking this question, I never gave it much thought. After watching one of Jim’s presentations, I couldn’t get this question out of my head! and I needed to find an answer. [...]

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Thought Leader???

A couple of weeks ago I attended TEDx Sydney. I wasn’t impressed, as were other attendees. I found out that the organizer of this event, was Matt Church, the founder of Thought Leaders. I have heard a lot about Matt, and his great work, so I had great expectations when I contacted him after the [...]

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Chartered Accountants Institute is reaching out for Gen Y

Image via Wikipedia

I stumbled-upon an interesting article from the institute of Chartered Accountants, describing their Brand Campaign, showcasing their efforts to grab the attention of Uni students, and alluring them into the world of opportunities which will open for them by becoming a CA.
The interesting part was not the concept of the campaign, with the [...]

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