The power of viral marketing through the internet

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Blowing your own horn – it is good for business?

Today I read yet another article by an SEO expert, about the importance of brand and networking (this is the actual title!).
Let’s get something straight:
PR don’t create brands. PR promote brands.
Some Personal Brand examples:
Richard Branson – after over 40 years of diligent and hard work, Sir Branson is someone to look up to in the [...]

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Is VERY GOOD – good enough?

When you buy (or receive) a 50c pen – do you expect it to work? Sure you do. This is the basic expectation of any product you buy, receive, or come across, regardless of its’ cost – you expect it to work. Making a widget that works is very good, but is it good enough?
When [...]

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